Business Money Hacks
Episode 2: Braining Outside The Egg with Trainer Stevens
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Bridge: Hello and welcome to bus-
Leonidas: Our arrows will blot out the sun!
Bridge: I thought we were gonna cut that
Dustin: Yeah, I thought we wanted to keep it in
Bridge: It’s kind of-
Dustin: I’ll just, let me just- Hey there, welcome to Business Money Hacks. My name is Dustin Taylor Hahn
Bridge: And I am Bridge Stuart
Dustin: We want to talk a little bit about coming up with new ideas and being your own innovator self-starter.
Bridge: Absolutely, it's it's so important especially in in roles such as ours: you know, leadership roles, business roles. It's so important to be able to think differently.
Dustin: Bridge, you had started a new company called Softsoft. Is there any update on that?
Bridge: Softsoft ,um it's been hectic. It's been really, it's been hectic, you know, but that's the nature of these startups. They get hectic.
Dustin: Well you spend a lot of money on CDs. I've noticed recently that a lot of computers don't have CD drives. So what was the turnaround point?
Dustin: Well um, you know this just goes back to this whole concept of innovation. Nobody's doing it. Nobody's nobody's using CDs, and I thought “Time to corner that market.”
[Dustin giggles]
Bridge: So that's why I invested heavily in CDs.
Dustin: Mmm
Bridge: It's yet to exactly a pan out. I'm gonna be honest like you know, I'm a workhorse. I work a lot, and I expect everyone else to work with me
Dustin: Well yeah you
Bridge: Very- those hours, and I'll be honest. My VP had a stroke.
Dustin: Oh
Bridge: Yeah, he uh
Dustin: Well, I mean, if you can't d- You work, how many hours a day would you say? There’s 24 hours in a day. What's the roundabout-
Bridge: 23? I argue that I work in my sleep.
Dustin: I know that you had this pod that you recently bought that, where you sleep inside of the pod. Is that connected directly into the back of your brain stem, or
Bridge: Yeah it's, it connects in. It fills with like this goo that is really warm, and you just sort of gestate for about an hour. That equals about eight hours of sleep as long as you're in the pod.
Dustin: Oh, I think you’re bleeding a little bit on the floor there. Yeah, we forgot to update your gold card, and the beast sort of attacked you there. I have a symbiotic beast dog pig that protects the compound, and I forgot to update your card, and when you came in the
Bridge: Yeah
Dustin: kind of attack you
Bridge: It’s not bad
Dustin: bit of a big
Bridge: Yeah it's not bad it didn't hit muscle. So that's the most important thing.
Dustin: All right
Bridge: But I got to say, no you're doing great things here at this compound. You've really, the pig dog is really
Dustin: Yeah I’ve been
Bridge: It’s a remarkable animal
Dustin: I've been experimenting with splice technology. It’s where I’ve spent most of my time I don't really get much sun. The sun is an evil entity that lives outside the world.
Bridge: of course
Dustin: That kind of brings us to that what we want to talk about, which is like how do you think outside the box as it were?
Bridge: The important thing to think outside the box is you got to think outside the box in every way. I- you know, first things first, I don't say “think” I say “brain”.
[both giggle]
Bridge: So I, like if- and you've heard me say this. If somebody comes up to me and has an idea or something, I'm gonna say “I need to brain on that”
Dustin: Yeah “Why don’t you brain on that for a bit?”
Bridge: “I gotta do some heavy braining.”
Dustin: When I think about thinking outside the box, I think about, you know, what is the box where you, where you brain? It's essentially, it's your skull. and
Bridge: Yeah
Dustin: Your skull isn't shaped like a box. It's more shaped like an oval. So I
Bridge: Yeah
Dustin: Just kind of an egg, like an egg shape. Its yolk is the brain. So, I mean, thinking like if you want to think about “braining outside the egg” would be the proper term, coming up with new ideas.
Bridge: It's a very profound concept to brain outside the egg. So that's what we're talking about.
Dustin: I think that's a good transitional point of meeting our good friend, Trainer Stevens
Guest1: Hey guys
Dustin: Bridge met Trainer Stevens, I think were you guys met in a hotel room?
Guest1: It was at the conference I think. the con-
Dustin: The conference
Guest1: Yeah it was that conference in San Francisco
Bridge: Yeah yeah, it was yeah The Deep Seed conference where they were selling new seeds essentially
Guest1: Yeah well it's the biggest seed conference in the western United States obviously
Bridge: Huge
Guest1: And I mean, all the players are there. I mean, it was exciting to also see that as an intersection of technology and people like you showing up for the conference, because I think that's where we'll see a lot of development in the agricultural industry
Bridge: The intersection of technology and big farm
Guest1: Oh yeah absolutely
Bridge: is gonna be a huge thing
Dustin: I'm trying to brain about this for a second. So, Trainer Stevens, you what was your- where did you start? Where did you come from?
Guest1: Of course
Dustin: Yeah let’s just get a little update on what Trainer Stevens has going on because you're a big guy. You, you're, how tall are you?
Guest1: 6’8.
Dustin: 6’8. You’re a 6’8 guy, and you said you don't eat meat.
Guest1: Well, I mean I've obviously consumed protein, but I think it's, for me it's been pretty radically life-changing to think about the ways in which we can get protein, because I think a lot of people assume that it's just beans, just meat, you know there that there's a certain sort of subset of foods that you can get protein from, when in actuality, the truth is there's a lot more avenues, and for me it was sort of really life-changing to think about: okay wow. It's in all sorts of things from veggies to wood pulp. Wood pulp is actually one of the leading areas in which a lot of Ag development is going on right now, because we're seeing that we can suck stuff: protein, vitamins, mineral energy out of material that we would otherwise have discarded.
Dustin: So wood pulp is that the wood chips that you get kids playground?
Guest1: Yeah it's basically that stuff pulverized into a pulp form that we can then typically condense and milk
Dustin: Oh you can milk the wood
Guest1: well everything
Dustin: You could milk a tree?
Guest1: Pulverizing it to the point where it liquefies or where liquid, liquid’s being drawn out of it, but
Bridge: So you can like go to a playground and just start sucking on woodchips and gaining the protein that way
Guest1: No no, Bridge there's actually a process involved that, you know, has to, has to occur
Bridge: Okay
Guest1: But that's what we're looking at right now. I guess I should introduce myself
Dustin: Yeah yeah
Bridge: Yeah
Guest1: My name’s Trainer Stevens. For those of you don't know, I'm the co-founder and CEO of Harvest Home, which is a research and development company in the agricultural industry and one of the largest distributors of agricultural products in the United States, and a subsidiary of Exxon Mobil.
Dustin: Wow like Monsanto but better, but I want to talk more about milking things that generally aren't milked.
Guest1: Mm-hmm
Dustin: What other things can you milk?
Guest1: One of the biggest areas has been the things that people often discard from the human body, and I'm not talking about
Dustin: This I like. This I like
Guest1: And I'm not talking about feces I'm talking about hair. I'm talking about fingernails. I'm talking about the parts of the body that come off us naturally that people would otherwise think of as, you know, disposable, and now we're seeing there's good stuff in there and it's just a matter of how do we get that out.
Dustin: Yeah I
Bridge: That fresh milk
Dustin: I’ve worked on milking plasmatic bone, cuz I have a bone guy that comes to the Coliseum every once in a while, or the compound I guess you would call it, but I want to change it to Coliseum. I have a bone guy who ships bones from around the world. I don't ask any questions, but there's a lot of stuff to do with bone
Bridge: Yeah
Dustin: And what you can do with different parts of the human body that generally go to waste, especially if it's fresh
Guest1: Well, and that and that's the thing is that the human population is only growing, right. We're seeing estimates, conservative estimates say by the by 2080 there will be too many mouths to feed. There’ll be over 14 billion people on the planet, and when I look at that I see we, you know, what's this big resource that's being overlooked? All of these people!
Bridge: Delicious bone milk
Guest1: We have all of these people coming out and I, you know, I'm not here waving the cannibal flag, but I'm just arguing that there's an untapped resource here that we seem to be ignoring.
Bridge: I think “cannibal” is just a bad word
Dustin: Yeah
Bridge: In general. I like to consider it more like “human recycling” you know
Dustin: It's a natural process.
Bridge: It's absolutely a natural process, and “cannibalism” it's an outdated word. Animals eat each other. I mean, what's more natural than an animal?
Dustin: Some mother bears eat their cubs
Bridge: Spiders
Dustin: Spiders
Bridge: Spider babies
[Dustin giggles]
Bridge: Spider babies consume their mother when they're born. That is such a beautiful thing to think about. A mass of baby spiders
[all laugh]
Bridge: That is such a beautiful thing to think about, just a mass of baby spiders consuming their mother after she's given birth.
Dustin: And if you can imagine you know, kind of, the braining that I've been doing is
[all giggle]
Dustin: Creating large versions of smaller things, you know, splicing a small spider with an ox would be something that I'd be interested in. It's something I would do at the compound myself.
Bridge: I mean
Dustin: So a giant mother spider being eaten by slightly smaller baby spiders would be something that I
Bridge: Well yeah
Dustin: I could start to work on. I'm sorry, Ste- Trainer Stevens, you're a man after my own heart. This is exactly what I've been trying to work on without the government involved. I'm trying to create a world where I turn into sort of a spliced creature that that I could love, so I could begin to love myself.
Guest1: And that just, you know the big enemy of business is regulation.
Dustin: Mmm-hmm
Guest1: And I and I've said it before and I will say it again, that that's what we see time and time again quelching innovation. It's great to see you trying to push those boundaries, because I think that's where real change happens
Bridge: Absolutely I mean I couldn’t agree with you more. This cage that the government's put everyone in it's like a, it's just like a prison for the mind is what the government is, clamping down on freedom, clamping down on our rights. I mean, you know, with splicing and stuff, like you were talking about, I mean how incredible would it be to see like a bunch of baby ox devour their mother, like when after giving birth? Yeah the government just would never allow that.
Dustin: You're getting heated. You're getting heated up on this, I like it
Guest1: Turning red, I love to see that
Dustin: You’re, oh, bleeding on the floor a little bit
Bridge: Yeah
Dustin: Yeah, it’s getting…
Bridge: Sorry, I just hate that government
Dustin: No, no I don’t think
Guest1: Well, it's lovely to be here in beautiful New Zealand
Dustin: Yeah
Guest1: I love Auckland. I've been several times, and I haven’t been back in a while
Dustin: Well actually the ground that were on right now is technically New Orleans land
Guest1: Oh
Dustin: There was an issue going on over there, and I just said “I have to get up and go.” So right now I'm having this weird dispute, I mean Land dispute. I need to talk to a lawyer about that, but I'm not really sure what I'm supposed to do about the compound at this point
Guest1: Well I guess then, the key question there would be how much of the original dirt is here in New Zealand versus how much of just the materials from the buildings themselves? Because I think where you have legs to stand on is how much of this is physical New Orleans dirt. Because I know for us, we're able to get away with a lot by importing soil directly from third world countries
Dustin: Smart
Guest1: Into the areas of the United States, and then
Bridge: Very smart
Guest1: Being able to operate under, you know, for example, we have over a thousand acres in the Central California Valley that is technically Myanmar
Dustin: Hmm
Bridge: Wow
Guest1: And we're under the basis of Myanmar regulation right there, and that allows us to get
Dustin: Circumvent, get around,
Guest1: Yeah m-hmm
Dustin: It's like, do you know anything about Sailor Law, Bridge I think I think,
Bridge: Yeah yeah
Dustin: Your family was in shipping, I figured you might know more about
Bridge: Yeah 200 miles off the coast, that's where, I’m not gonna say anything goes, but more things go. There's still maritime laws out there, but the cold grip of the US government isn't gonna be able to touch you 200 miles off the coast, which
Dustin: I heard about this island that they're building right now called Africa 2, and it's basically a scaled-down
Guest1: Oh, I’ve heard a lot about this
Dustin: Version of Africa that's located somewhere in the South Atlantic. I'm not really sure what they're doing out there
Bridge: Wow
Dustin: But I invested a ton of money into it
Guest1: Oh that's great
Dustin: Yeah
Guest1: That's great
Dustin: Give it another shot
Guest1: Well I think that's that, there goes to another point of thinking outside the box is not following
Dustin: Or braining outside
Guest1: Braining outside the, yeah, you know not following common wisdom, right. And that's something, you don't know a ton about Africa 2, but you can sense the buzz and can get in there. That's how you really find something to latch on to that you, I mean, I've said it a million times, and I will say it again: I have never bought Apple stock, and I never will. I think it's a big mistake. And I think people are just following the herd on this one, and I've been I've been waving that flag for over 20 years now.
Dustin: Now when you say Apple do you mean the computer company?
Guest1: No, Big Apple I'm talking about the Apple industry. I'm talking about granny apple. I'm talking about red apples. I'm talking about the sweet greens. I'm talking about the sour greens. I'm talking about apples as a fruit.
Bridge: So do you think apples are out, like or do you think consumption is gonna drop for apples?
Guest1: Look, I think apples peaked in the late 1800s and ever since just been
Dustin: Johnny Appleseed was a big, was big on that
Guest1: And no doubt, a game changer in his own right, but I think
Bridge: Yeah
Guest1: Right there was where we saw the peak of the Apple industry, and ever since it's just been a downward spiral, and I think it’s been hanging on only because of PR honestly.
Dustin: I want to get to the core of your idea here of how do we maximize the goal from where we have a small seedling, a small seedling of an idea, where do we go from there?
Guest1: Ithink I think the first thing to think about is who do you trust? because
Dustin: No one
Guest1: Exactly, because the answer should be no one. And I want to make that clear our listeners that the real smart guy, the smartest guys in the room aren't looking to anyone else for answers because they know they’re the smartest ones in the room. So when you have an idea, you have to trust it, and it can be, it can seem like it's crazy. You're sitting there and you're thinking out, and you think you get the idea it's like, boom. “Oh, well you know, what if we started smashing wood into pulp and drinking that?” And I think that's the biggest thing is you don't you don't then go “Oh well I'm gonna call my friends at oh at Columbia and say oh ooh, can we actually do squeezing that?”
Bridge: Yeah
Guest1: I'm not gonna go to the pencil pushers over there. I'm gonna get my boys in R&D to start coming up with solutions
Bridge: That is very inspiring to hear something like that, going with the gut, not letting anybody get in your way, and if they do, you say “Get out of my way. I'm gonna get that milk.”
Dustin: I want- I'm interested in something that Bridge had mentioned when you were in the hotel room after the conference. You were going over some breathing techniques to relieve stress from a stressful day.
Bridge: Yeah you were giving some great advice about how to sort of- these breathing exercises
Guest1: Oh yeah
Bridge: Where it was like
[Bridge breathes in and out three times very quickly]
Bridge: Yeah, it was like breathing really fast
Guest1: Yeah it's a, it's a common misconception that your body craves oxygen. In smaller doses, you're actually forcing your body to thrive off of what it's given. We underestimate the body's potential for rising up to the occasion. So I like to involve myself in a lot of activities which would be called loosely under the heading of “oxygen deprivation”
Dustin: Yeah, I do a lot of screaming at night
Dustin: Absolutely, I think night terrors are one of the key ways for those to- for those of us in positions as such as ours to relieve our stress, right, but going back to your original question about the high intensity, low oxygen breathing. So what you want to do in that scenario
Dustin: Yeah, can we do this right now?
Guest1: Oh absolutely,
Dustin: Something you could do any-
Guest1: The room is a little too well oxygenated for our purposes
Dustin: We could turn that down. I do have a switch
Guest1: I think for right now it’s fine. Just for demonstration purposes. So what you want to do in that scenario is: you're gonna take in a breath, and make it real shallow, as shallow as you possibly can, just barely just in there yeah just
[Bridge and Dustin begin taking breaths]
Guest1: And quick close
[Bridge and Dustin continue taking shallow breaths]
Guest1: And you're gonna quickly, and we're gonna start real slow, and then we're going to increase our intensity right we're gonna
[All three start breathing quickly together]
Guest1: And then we’re gonna start going faster.
[more short breaths]
Guest1: Remember minimal breath, minimal. Keep going. Dustin, you're taking a little too much. You're taking in too much.
[more short quick breaths]
Guest1: Faster, let’s increase the rate.
[All three continue taking chaotic short breaths, getting faster and faster]
Guest1: Great! Great, guys, and if you don't feel relaxed and frankly fully torqued, I mean you're not doing it right, cuz I can tell you right now
Bridge: I feel like a lost 20 pounds, yeah
Guest1: Oh yeah
Dustin: Is there anything else you'd like to say, Trainer Stevens, while we still have you, while the helicopter is still going? or
Guest1: If I have any last advice for the audience I think it really just is, you know
[notification chimes]
Dustin: Well I guess the helicopter’s going so, real quick what's the word? What's the buzz? What's the new buzz word you can give us? What's, what would you say is the new buzz word that works
Guest1: Integrated Systems.
Dustin: Okay, I like that
Bridge: I like that
Guest1: So, for example, what we were just doing with that breathing exercise was getting all of our- we were getting our blood pumping. We were getting our heart beating. We were getting our lungs filled, all to the point, all directed specifically towards lowering our stress, and having a successful erection, and I think for us that's where we're headed in the in the larger scheme of things too.
Dustin: Yeah we were talking about integrating, I want to integrate my system into- I want to lose some of my body mass and just create a larger version of a cerebral cortex. That's what- I want to integrate two animals into one, and myself. That's three animals, and create some sort of large meaty mass that could be
Bridge: Oh yeah
Dustin: That could brain outside the world's egg
Guest1: And that's that’s the definition of Integrated Systems. So I think that right now is that’s definitely the hot buzzword, certainly in the agricultural world
Bridge: Yeah yeah, well it seems like you are doing some incredible stuff, and thank you for coming on board here today Trainer
Guest1: Oh guys, my pleasure. I'm happy to come back any time
Bridge: Thanks for joining us today. Text week we're gonna be joined by Tanner Wyatt. He's a social-media influencer, and we're going to be talking about the significance and just utter importance of branding. So stay tuned.
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